Persona & Core Story

So that you can align your content precisely with your target groups. And really tell the right stories.

Do you generate your content intuitively? For a diffuse audience? And do you talk a lot about yourself in the process? The good news: trial and error can work. The rule: without a clear content strategy, you burn a lot of energy, time and good ideas. And your stories will come to nothing.

So: Who are you actually telling all this to? In the first module of his Persona & Core Story strategy workshop, Storywerk coach Michael Obert works with your team to develop and sharpen your target groups with the demographic characteristics, attitudes and behavioural patterns of concrete personas.

In the second module, your team then develops a powerful core story that makes your community feel seen, meant and understood. With this core message, the heart of your content marketing, your communication gains clarity, structure and focus. Your organisation becomes distinguishable and more attractive, likeable and trustworthy for your clients, donors or users.

In this way, you focus your communication and your content marketing precisely on your target groups. So that you really send out the right stories and messages – and thus reach and move the right people.

Persona & Core Story

Trainer: Storywerk coach Michael Obert
Target group: Companies from all sectors, NGOs, communication and marketing teams, management.


  • Developing a communication strategy / content strategy
  • Defining communication goals
  • Developing target group personas
  • Developing a strong and authentic core story
  • Elaborating master stories as templates
  • Tool-Set Master Storytelling
  • Storytelling tricks and hacks
  • Fun and joy in storytelling

Duration of the workshop: 2×2 days.

Maximum of 12 participants.

We would be happy to clarify with you where you are with your communication and content strategy and where you want to go, and develop customised formats for you.

Just send us an email:

We look forward to meeting you.