We accompany you over the entire arc of your external and internal communication and in the change processes of your organisation: from the sharpening of your vision and your values to your mission statement, your target group persona and your core story, to the training conceptsthat help your teams to bring your cause successfully into the world with high-quality storytelling. With our Storywerk Canvas, we pick you up exactly where you are. And take you to where your organisation can develop its full impact.
Media- & Workflow Audit
Before you set off with your organisation to new horizons, it is worth taking a closer look at where you currently stand: How is your organisation positioned? What strengths are you already using? Where is hidden potential? What do you still need, what could be the next steps? With our audits we determine where you are. Across all areas of your communication or specifically for social media. And if necessary, also at the level of your processes and structures.
Vision, mission, values
As the foundation of your content strategy, we develop a visionary big picture and the purpose of your organisation step by step together with you and your teams. We define your core values and your USP, formulate a strong vision and an authentic mission statement. So that your teams follow a motivating and clear fixed star. In this way, we align the inner compass of your organisation with your goals. And prepare the ground for your content strategy.
Communication goals, target group persona
Who are you actually telling all this to? In order to align your content marketing in the best possible way, it is central that you know your target groups very well. Together with your teams, we sharpen your target groups with the demographic characteristics, attitudes and behaviour patterns of concrete personas. So that your target groups feel seen, meant and understood. This way you can target your content precisely and the messages of your stories really reach the right people.
The core story is the heart of your strategic content marketing. It creates clarity, structure and focus and unites the needs of your target groups with the vision and values of your organisation as a central narrative. Together with your teams, we develop a powerful and authentic core story. This makes your organisation distinguishable and more attractive, likeable and trustworthy for customers, donors or users.
Even the best content strategy is ineffective as long as your teams lack the tools to implement it. Our customised training concepts close this gap – analogue, digital, multimedial. The spectrum ranges from innovative format development and social media stories to visual storytelling, podcasts and video productions, the art of short texts as well as to leadership and team development. Just tell us what you want to achieve. We will develop the right training concept for you.
Together with you, we develop innovative strategies and concepts in the areas of public relations and advertising, including brand media content, campaigning and authentic image content. We are also happy to get actively involved in your lighthouse projects. From sharpening your ideas to joint implementation with your teams or outsourcing on your behalf – worldwide. Just tell us where you would like external expertise. We will develop the right consulting concept for you.